What is that thing in the CRM punchbowl?
Guest Blog | Ben Bradley A prospect recently asked us to review his sales and lead generation programs because lead flow had dropped significantly. This concerned him because he had just finished a...
View ArticleData hygiene doesn’t have to be a mess
Guilty: Washing our hands of data hygiene Data hygiene. It seems like everyone in the b-to-b sales-and-marketing chain wants to wash their hands of it. Everyone is responsible, and no one responsible....
View ArticleZoomInfo Infographic: Business Data Decay
According to the Sales & Marketing Institute, 65.8% of business cards will have a title and/or job function change within a year. This is the rapid nature of change in business information and we...
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