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What is that thing in the CRM punchbowl?

Guest Blog | Ben Bradley A prospect recently asked us to review his sales and lead generation programs because lead flow had dropped significantly. This concerned him because he had just finished a...

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Data hygiene doesn’t have to be a mess

Guilty: Washing our hands of data hygiene Data hygiene. It seems like everyone in the b-to-b sales-and-marketing chain wants to wash their hands of it.  Everyone is responsible, and no one responsible....

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ZoomInfo Infographic: Business Data Decay

According to the Sales & Marketing Institute, 65.8% of business cards will have a title and/or job function change within a year. This is the rapid nature of change in business information and we...

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